Microbrands matter. They allow fresh ideas to take flight. In the case of the new and fascinating Polemic Aperitif Lab, they also bring forth excellent spirits. It’s time to take a look. Join Hugh Holds, founder of this underground label, to discover more. Learn about his journey from head of maturation at Melbourne-based Starward Whisky to PhD candidate at the University of Adelaide, plus the ethos he’s now bringing to Polemic. The fledgling brand launched with The Odyssey, a barrel-aged gin that won its category at the 2022 Tasting Australia Spirit Awards. A second Italian-leaning release was next, followed by a pandan gin in collaboration with city Thai restaurant Soi 38. What’s to come? Meet Holds at East End bar NOLA and find out.