Established in 2005, the award winning ‘Polo in the City’ series has cemented its position as Australian market leader within the premium, luxury, leisure and performance niche, in areas of hospitality as well as brand promotion. Part of the Urban Polo circuit, it is a variant of polo first developed in Australia twenty years ago, with the intention of bringing the sport into the twenty first century and making it more spectator friendly. Most popular contemporary sports have undergone substantial changes to make them more appealing to spectators, ranging from improvements in tennis racquets to increase speed of the game, to redesigning soccer balls in order to give them greater flight and curving ability. These changes have been accompanied by a plethora of rule changes, resulting in many technical rules being abandoned in favour of a faster and more exciting spectacle. Urban Polo has followed this tradition of sporting innovation by developing a variation of polo which is both as exciting to watch as it is to play.