The Burdekin Sugar Rush is the signature running event for the Burdekin Road Runners and Walkers Club. The event not only showcases the spectacular features of the Burdekin Shire, but also celebrates the role that fun and fitness has in the community. The event attracts running enthusiasts from around the region (including Townsville, Cairns, Charters Towers, Whitsundays and Mackay) and also has a key focus of attracting first time competitors through the provision of a half marathon (21 kilometres), five and ten kilometre fun run, team challenge and kids fun run. Most participants take part for the personal challenge, the experience of a vibrant community event and embracing an active and healthy lifestyle.